The itc e choupal initiative case study

The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. Click here to get positive news on WhatsApp!

This helps farmers improve the quality of their products, and helps in obtaining a better price. The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal.

The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

Indeed, tens of millions of Indian farmers are suffering. If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate The itc e choupal initiative case study and conditional price. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative.

ITC is the first Indian company and the second in the world to win this prestigious award. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

The Golden Peacock Innovation Award To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.

Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation.

January 4,6: The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. This will create another virtuous cycle propelling the economy into a higher growth trajectory.

Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. Effects of e-Choupal[ edit ] ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited.

The system saves procurement costs for ITC Limited. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

ITC's e-Choupal: Taking E-Business to Farmers

The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge.

This system also gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers.

Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

This article needs to be updated. Several alternative and innovative solutions - some of them expensive - are being deployed to overcome these challenges e. Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

This award is for using information technology for the economic development of rural communities. They are generally located within walking distance or a 5-km radius.As India's 'kissan' Company, ITC has taken care to involve farmers in the designing and management of the entire 'e-Choupal' initiative.

The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century.

This exercise, carried out under the name 'e-choupal'was essentially an effort to build a strong supply chain. The e-Choupal Initiative case study solution, The e-Choupal Initiative case study analysis, Subjects Covered Business ethics Leadership Stakeholders Strategy Technology Value chains by S.

Venkataraman, Anne. ITC eChoupal Initiative Essay; ITC eChoupal Initiative Essay. Words 6 Pages. Itc Ltd. a Full Case Study Words | 44 Pages.

Problems in E Choupal Itc Words | 16 Pages. View Essay - Final case study from FIN at Florida International University. The ITC eChoupal Initiative As Bill Gates said Technology is just a tool, we must understand that. ITC e-Choupal is a continuously evolving platform, embracing new products, technologies and services in tune with the changing needs of rural India, serving agricultural communities as both.

The itc e choupal initiative case study
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